When it comes to creating content that your audience will engage with stories are a powerful tool.
Stories can help build a sense of connection, build trust, showcase your expertise and make you more relatable. There are no real rules when it comes to how you do this but keep in mind authenticity is key.
This week we flew back to Long Island to finalize my husbands aunts estate, as a matter of fact I am writing this blog while flying home. I feel a sense of relief to have a very stressful situation just about over.
During our April We Plan Wednesday (monthly Plandipity Doer’s content planning meeting) I shared a story about all the crazy things I have encountered thus far in the process of trying to handle her final affairs. It was funny because about halfway into my presentation on how to use stories and why I realized that I had just given an amazing example by sharing about the crazy stuff that was happening, seriously couldn’t make this shit up! When I shared the story all the members where sharing similar experiences and offering advise and support.
Why do you think that was?