Blog - What is the content caboodle?

What is the Monthly Posting with a Purpose Content Caboodle?

Maybe you ran across this post by mistake or maybe you found the latest Content Caboodle and you wanted more info, either way here you are! YAY!!

So what is the caboodle?

What it is....

The content caboodle is a monthly blog post that I create just for you, my fellow DIY marketer. It is designed to give you a simple plan & spark some creativity so you can post consistently and with a purpose to improve your social media marketing efforts.

My hope is that you will find it so helpful that you will be coming back for more each month and I don't want to bore you with the same info each and every month.

This post is meant to explain how to best utilize the monthly caboodle so that I don't feel the need to explain it each and every month.

That being said if you are looking for the most recent caboodle, you are in the wrong place. Sorry!

Take Me Back!

The 411

Are you here for all the little details?

Great keep reading to get all the intentions and instructions that you may need, and then some. If after reading this you still have more questions email me, I would love to hear from you.

Every month I do a blog post called the Social Media Content Caboodle.

My goal is to help you have a basic and simple plan to follow. You can also use it as inspiration to jumpstart your marketing plan each month.

You will notice that it doesn't change much month to month and that is intentional! Here is what you can count on:

At least one post idea for every day of the month
Tips to get better engagement
Content ideas that go deeper than post a behind-the-scenes video
A printable pdf calendar and suggestion list for the month

National Day "Holidays"

You will notice that I enjoy those silly national holidays, I know some are a little off the wall but they can be a great conversation starter. Also since most of them were created to market a cause, event, or product it may make sense to jump on the bandwagon.

Not every day but certainly for the ones that support your brand or your dream client will relate to.

Daily Themes

One thing that doesn't change month to month is the daily themes. These daily social media themes are pretty generic but my hope is that you find them a good place to start.

I suggest that you do a little research and come up with some that best fit your dream client.

❤️ What does your dream client want to hear from you on the regular?

❤️ What is important to your brand that you want to be well known?

No matter what industry you are in these daily post themes should be good to start with these. Here are some great tips to get started with your daily themes:

💎 Track how your audience responds to your posts then adapt your daily themes to fit what they like best.

💎 Try changing up the days you use them.

💎 Not posting everyday? Cool but I highly recommend a consistent schedule. If not every day maybe always post on Monday, Wednesday, and Friday.

These are the themes you will find and how I suggest using them.

Monday

Motivational Quote.

Quotes do so well on social media so they are a great way to boost your post engagements and attract new followers. Think about your dream client, what do you think would help motivate them on a Monday? Do a simple google search and you will find so many to choose from. #quoteoftheday #motivation #letsdothis

Tuesday

Tantalizing Tuesday Tips

Share a tip your dream clients will appreciate. Tips about your business, industry-related tips, or even tips about topics that are more personal-focused (if your dream client will respond to that). You can do these as videos, infographics, or just a nice long how-to post.

Have fun with it.
#tiptuesday #tips #tantilizingtips

These posts are how you can make yourself useful to your audience which makes them want to follow you. Share a how-to.

Consider what FAQ can you answer. Think about when someone comes to you what problems are you solving, how can they DIY it. Don't worry they probably won't do it and now you look like an authority.

Avoid creating tips for your competitors though. 5 Tips to take better photos from a photographer is going to attract photographers not portrait clients.

Wednesday

What We Do Wednesday.

This is not a sales pitch but more of a show and tell, share a product or service. This could be a detailed post on why your product or service is beneficial, how to use it, who needs it, or even a demo.

Try creating a slide show video on Canva. #whatwedowednesday #checkthisout

Thursday

Throw Back Thursday- Back Behind the scenes I mean.

Don’t overthink this one, if you have got nothing going on worth sharing, share something anyway. Coffee break, I see a selfie opportunity. Writing a report, desk shot. Wishing you had a better idea for lunch than tuna again? Create a post and ask for ideas for tomorrow. #BTS #behindthescences #showme

Friday

Fri-YAY!

Come on brag a little. A humblebrag is not a bad thing, I don’t care what grandma told you. Share some love this could be in the form of client testimonials, selfies with clients or even sharing a big accomplishment you are particularly proud of. Share the love you receive with the rest of your followers; nothing works better than social proof to show others all the awesomeness you have to offer. You can do this easily with a pretty graphic, a simple screenshot, or even just repost a client’s post about you. #fri-Yay #sharethelove #thanks

Saturday

Post a selfie and share a little bit about yourself. You could also choose to share a picture of your family, dog, or favorite taco just to make the post more personal. Personalizing what you do helps create connections and build trust! #saturdayselfie

Sunday

Positive Vibes

Sunday-Fun day or whatever you want to call it, Sunday is a great day to share some personality, positivity fun.

It also happens to be the weakest engagement day on most platforms so don't use it to share important biz news or promos.

Did I answer all your questions? If not let me know, I am here to help.