Blog - February 2021 Posting Caboodle

Social Media Content Caboodle

February 2021 edition
We are well into 2021 now and I don't know about you but it is business as usual, just not the usual! If you know what I mean.

I have been working very hard for the last few months on a social media tool kit and a membership program designed to help the "Do It Yourselfers", like you and me use social media for our businesses. Let me tell you what I am so excited about the feedback I have been getting. It is not going to replace this monthly blog post though so if you have become a little reliant on my daily suggestions don't worry they are here to stay. The first thing I did was create the Social Media Marketing Tool Kit. This tool kit is everything you need to create an effective strategy for your brand, create a solid plan around it and then actually execute it so you may want to go check it out. The second thing I created was a monthly coaching membership program designed so I can create a community of like-minded women entrepreneurs and help them with their social media. If that sounds like something you would love, keep reading I will share some more at the end of this post.

It is because of all this creating that I am running behind on the February Caboodle post so I hope you will forgive me. As always in this blog post, you will find:

Daily post ideas & suggestions
Social media marketing tips to help you increase your engagement
Ideas to help you improve your posting consistency
Best of all, a way to reduce the stress caused by your DIY social media marketing strategy.

A suggestion for every day!

Plus daily topics to spark your creativity so you can create a consistent plan for the month. Download the printable calendar & suggestion sheet for even more.

Download the Caboodle

If you are interested in a customized calendar designed around your industry and brand goals or you want help with other visual marketing needs, please check out my social media solutions page for more information.
Keep scrolling for the social media marketing tip of the month.

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Create a Dream Client Profile.

The tip of the month is to take the time to define your dream client.

Social Media is a power player in the marketing world without a doubt! If you have not figured out how to use it for your business you are in the right place and picked the right blog post too. When just getting started or struggling to see any positive results I always advise my clients to start by understanding who they are talking to.

When you know who you are talking to you can create content that will attract them, speak to them with words that they use and build a brand that feels like it was designed just for them.

Why is that important? The better you understand your dream client the easier it will be to build real connections so you can build a community of true fans. PLUS:

You will stop wasting your time trying to speak to everyone!
Your Dream Client will feel understood which will make them more likely to buy from you.
You will be on the right platforms posting the right content.

Many marketers call this a target client or target audience but I want you to take it a step further and dream client profile. To give this a simple definition it is a fictional description of a single person, who represents your client base. I have found three ways of starting this process that I feel work best.

You can evaluate your current client base.
Look at who your competitors are working with.
Consider a celebrity that would be a great spokesperson for your brand.

Give them a name!

Once You have down the basics demographics- give him or her a name. This will make them feel like a real person that you can write to when you are creating captions, blog posts, and even emails. My dream client's name is Olivia.

This will be an ongoing and ever-changing process but the more you know the better you can attract and sell to your dream client. Comment below if you have any questions.

If you want more help on creating your dream client profile, get the Dream Client Profile Workbook.

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