More Than Serendipity /How-to create your Dream Client Profile Workbook

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How-to create your Dream Client Profile Workbook

The key to any good marketing plan is knowing who you are trying to reach.  Creating your dream client profile is the beginning of your success.

You need this workbook!  Not only does it have a lot of information to help you build your dream client profile there are questions to help you dig deeper no matter where you are in the process.

BONUS: free Canva template included so you do not have to start from scratch!

Create a Dream Client Profile.

It is like a target audience but better. 

Your dream client profile is a fictional description of a single person who represents your client base.

They are who you are "talking" to when posting on Social Media.

The better you understand your dream client the easier it will be to build real connections so you can build a community of true fans. This knowledge also helps with:
  • Where to be online. 
  • What type of content to post.
  • Creating an outstanding client experience.

Dig Deep!

Start with basic marketing demographics and then go deeper to create a detailed dream client profile.
Ask questions like:
  • What pain points do you solve for them? 
  • What are their goals? 
  • What emotions drive their purchasing decisions?
  • Where do they hang out in real life?
  • What do they do in their spare time?
  • What shows or channels do they watch?
These are just a few of the questions listed in this workbook.  You will also learn three different ways to get started!


Get It All!

Get all the tools and resources you will need to start using your social media effectively as a part of your marketing strategy.  It includes this workbook and 9 other awesome tools.