It is like a target audience but better.
Your dream client profile is a fictional description of a single person who represents your client base.
They are who you are "talking" to when posting on Social Media.
The better you understand your dream client the easier it will be to build real connections so you can build a community of true fans. This knowledge also helps with:
- Where to be online.
- What type of content to post.
- Creating an outstanding client experience.