Kick-Off Call
January 20th at 10:30 am to 12 pm
Program Overview & Introductions
Social Media Marketing Basics
What you need to prepare for the course
Weekly Calls
January 27th 10:30 am to 11:30 am - Know your brand so your audience will too.
- Branding, what is necessary and what isn't.
- Who do you serve?
- What problems do you solve?
February 3rd 10:30 am to 11:30 am - What platform is best for your business?
- Overview of the pros and cons of each major platform and some smaller ones that may be AMAZING for your business.
- Platform Statistics to help you decide where to spend your time.
- Discussion on what YOUR business model could benefit from.
- What content does best on each platform
February 10th 10:30 am to 11:30 am - Content Creation & Planning Tools and Techniques.
- Content types
- Curation vs. Creation vs. Evergreen Content
- Brand Photography
- How and why to get user-generated content.
- Writing a good caption
February 17th 10:30 am to 11:30 am - The power of engagement & authenticity.
- Growth Tactics
- Engagement tips and tracking
- How to sell on social without feeling like a saleshole
- Creating a marketing campaign
February 24th 10:30 am to 11:30 am - Creating your custom 2023 Socal Media Marketing Strategy. Once you know all the important pieces, you can create an effective strategy and content plan. I will help you:
- Set your goals.
- Determine the right tools for you to simplify the process
You will leave with your own custom 12-month content plan and a much better understanding of how and why you are using social media as a part of your marketing plan.