More Than Serendipity /Plandipity Doer’s Guide to Social Media Marketing Course

  • $1,297

Plandipity Doer’s Guide to Social Media Marketing Course

  • Closed
  • Course
  • 20 Lessons

Contents

Welcome to the Plandipity Doer's Lets get started.

Get ready to dive into a treasure trove of social media marketing knowledge! This course is packed with information organized so you can master the basics, revisit essential strategies, and keep building your skills as you progress. Plus, as long as you’re a member, you'll have ongoing access to all current and future lessons, so don’t forget to check in regularly for fresh content and updates!

In this first lesson, I’ll walk you through the tools and benefits that come with being a Plandipity Doer. Let’s make social media easier, together!

Welcome to the Exclusive Social Media Marketing Course for the Plandipity Doers
Trello Board for Social Media Marketing Organization
Getting Started with Your Foundation Planner

Setting Yourself Up For Success

In this first section, we’ll focus on building a solid foundation that’ll make your content creation journey smoother and more enjoyable. You’ll learn how to organize your workspace, select the best tools for your needs, and design a workflow that keeps you focused and stress-free. By the end of this module, you'll be fully equipped to dive into content creation with confidence and clarity. Whether it's nailing down a clear brand vision or organizing your ideas, this section is all about giving you a head start on your social media strategy!

Identifying Your Target Audience
Social Media Strategy Planner
Big Picture Goals
Branding 101 - Beginners Guide
Crafting Your Brand Voice and Messaging
Your Social Media Marketing Goals
Building Your Brand Touchstones (Content Pillars)
Selecting the Right Social Media Platforms
Planning Your Content Calendar
Budgeting Your Time for Social Media Marketing
How and Where to Find/Create Content—The Final Step to Planning Success
Creating a SWOT Analysis - Optional - Do this if you need help setting goals

Your Social Media Marketing Workflow.

In this section, you’ll learn how to build an efficient, repeatable workflow that takes the stress out of managing your social media. If social media has ever felt overwhelming, you’re not alone! Balancing it with the rest of your business can be challenging, but with the right systems, you’ll soon have a streamlined process that keeps you visible and connected with your audience—without feeling like a constant grind.

We’ll walk through each of the tools available to you in this program and show you how to set up a solid foundation that keeps your content organized, engaging, and aligned with your unique goals. You’ll learn how to make a content plan that works, find inspiration through prompt ideas, repurpose successful posts, and even fine-tune your strategy using feedback.

By the end of this section, you’ll be able to:

  • Set up your Foundational Content Plan to simplify and automate your monthly content routine.

  • Use your Trello Boards to manage tasks, track engagement, and keep all your content ideas in one place.

  • Fill content gaps with daily prompts and Canva templates so you never feel stuck.

  • Create a personalized workflow that works with your schedule for consistent planning, content creation, and scheduling.

  • Repurpose top-performing content across different formats to extend your reach.

  • Refine your strategy using performance insights and audience feedback to make sure your content stays relevant and impactful.

With this workflow, you’ll have a customized social media system that fits your life, supports your goals, and gives you the structure to stay consistent on social media. Get ready to feel confident, organized, and empowered in your social media marketing!

Pro Tip: Don’t forget to check lessons off as you go! This will make it easy to see your progress, keep track of what’s next, and feel that sense of accomplishment as you move through each part of the course.

Step 1: Setting Up Your Monthly Content Plan Using the Cheat Sheet
Step 2: Setting Up Your Foundational Content Plan
Step 3: The Content Caboodle
Step 4. Monthly Planning in Trello
Step 5: Community Feedback and Optimization