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Creating connections:

The real power of social media marketing

Social media has become a powerful tool for businesses to connect with their audience and build relationships. While it's often used as a platform to sell products or services, the real power of social media marketing lies in its ability to create connections with people on a personal level. In fact, social media can work like in-person networking but on a bigger scale. It's a way to reach out to potential customers, create meaningful interactions, and foster long-term relationships.

Do you attend networking events?

How do you create genuine connections?

Like building relationships in person, building relationships on social media can feel a little awkward at first but it really boils down to
1.  Show Up
2. Be Yourself
3. Participate in the conversation 

Move that concept to your social media platforms.

Be sure you set yourself up for success.  Just like in-person networking if you don't have a goal for being there how will you know if you are being successful?  So be sure you have a strategy in mind.  Then approach your platforms as you would if you were walking into a networking event, and no that doesn't mean beeline it for the snacks and then hide in a corner.  Just me?  

Here are few tips on building relationships on social media:

☑️ Be authentic.  You wouldn't show up to a business connection with some practiced sales pitch that you don't even really believe so don't do it on social media.  People can sense when a brand is being fake or insincere, so be genuine in your interactions. Also when speaking about authenticity often what people are looking for is more of the human side of your business so, share stories, engage in conversations, and show who you are.  Authenticity is key to building meaningful relationships on social media.

☑️  Listen and respond: Social media is a two-way conversation, so listen to what your audience says and respond to their comments and messages. This shows that you care about their opinions and are willing to engage with them. Plan 5 to 10 minutes each day to intentionally interact with your followers and those you follow as well.

☑️ Share valuable content.  You know that it is a two-way street when you are doing in-person networking.  You don't like supporting that person who shows up to product dump and then doesn't ever participate in the conversation or give referrals.  By sharing valuable content you build trust with your audience and give them a reason to follow you before they really know you. Whether it's educational or entertaining, providing value to your followers shows that you're invested in their interests and needs. When making your content plan think about what is valuable to your audience and not necessarily your industry.

☑️  Be consistent.  Often in-person networking groups have an attendance policy and for good reason.  You can't just show up every now and then and expect people to connect with you. Consistency is key when it comes to building relationships in person and on social media. Regularly posting content and engaging with your audience helps to establish your brand as a reliable and trustworthy presence in their feeds.


Basically, show up consistently and provide a mix of content that tells people about you and how you can help them.  Like an ongoing conversation to far more people than you could reach in any in-person setting. If you can do that then you can leverage social media to support your business and help it grow.

Need social media marketing support?

I want to invite you to the Plandipity Doers!  I understand the importance of building relationships on social media. That's one reason I created a supportive community of like-minded individuals who are looking to take their social media marketing to the next level. The Plandipity Doers is a social media planning and coaching support community that provides guidance and resources to help you create a successful social media strategy. I offer monthly coaching calls, access to exclusive content, and a supportive network of fellow Doers who are there to cheer you on. 
Join Us Today!