3 Creative November Content Ideas for Small Business Owners

November is an exciting time for small business owners! With Small Business Saturday right around the corner and fun social media prompts like National Donut Day, there are plenty of ways to connect with your audience this month. Here are three simple yet effective content ideas to inspire your November social media posts.

#1 may be my favorite - Small Business Saturday is like rolling out the red carpet for your business, and it’s your chance to show the world why shopping small makes a big impact. Happening the Saturday after Thanksgiving (aka the perfect antidote to Black Friday chaos), this is your time to shine and remind everyone just how important their support is. Here’s how to engage your followers and make the most of it:

Exclusive Offers (Because Who Doesn’t Love a Good Deal?)

Give your followers a reason to skip the malls and shop with you instead! Promote a limited-time discount or offer that’s too good to pass up. Bonus points if it’s something local and personal—like a freebie, upgrade, or personalized touch that the big guys can’t offer. Oh, and don’t forget to remind your audience that supporting small means supporting real people in their community (like you!).

Make an impact by tying in your story, after all it is one of a kind, and your audience wants to hear it! Tell them why you started your business—whether it was your passion for [insert what you do] or because you knew you could totally outshine the big-box stores. Let them in on what you love about being a small business owner and how their support keeps your dream alive. Spoiler alert: Authenticity = serious connection.

Additional Content Ideas for Small Business Saturday

Need a few more ideas to keep things fun and engaging? Don’t worry, I’ve got you:

Gift Guide Post (Because Everyone Needs Ideas)

The holidays are around the corner, and people are on the hunt for the perfect gifts. Create a snazzy gift guide featuring your products or services and position them as the perfect holiday gifts. Pro tip: Highlight items that scream "thoughtful and unique"—after all, who wants to give (or receive) something generic?

Behind-the-Scenes (Your Prep in Action)

Get real with your audience by showing them the hard work that goes into Small Business Saturday prep. Whether it’s packing orders, restocking shelves, or getting your website ready for the traffic, let your followers see the magic behind the scenes. It’s like a backstage pass to your business, and who doesn’t love that?

#2 This or That Poll

Let’s face it—engaging your audience doesn’t always have to be about business. Sometimes, the easiest way to spark interaction is by asking fun, light-hearted questions that everyone has an opinion on. Enter the classic “This or That” poll!

For November, why not stage a cozy showdown between two beloved beverages: Coffee or Tea? It's an easy, no-pressure question that invites your followers to weigh in and share their favorites. You could also try other options like pie flavors or preferred shopping methods as the holidays approach.

Why It Works - People Love to Share Their Opinions! 🩷🩵

• It’s Fun and Relatable: Whether your audience runs on lattes or lives for a calming cup of chamomile, everyone’s got a favorite—and they love to talk about it!

• Engagement Goldmine: Polls are quick, easy, and almost irresistible. They drive comments, reactions, and shares, which means better visibility and more engagement.

• Great Conversation Starter: After the votes roll in, you can follow up with, “What’s your go-to order?” or “Do you prefer your coffee black or with all the fancy add-ins?” The conversation keeps flowing!

How to Run Your Poll:

• Create a poll using Instagram Stories, Facebook polls, or LinkedIn’s poll feature, and ask the big question: Coffee or Tea?

• Use emojis or fun visuals to make it eye-catching. Think ☕ vs. 🍵 for a playful, visual element.

• Once the poll is complete, share the results! Everyone loves seeing if their choice was the most popular.

#3 National Donut Day (November 5)

Who can resist a day dedicated to donuts? 🍩 November 5th is National Donut Day, and it’s the perfect excuse to sweeten up your social media feed with some fun, light-hearted content. But here’s the kicker: there are two National Donut Days each year (yes, two!), the other being in June. Consider this November one your warm-up for the donut-loving goodness that returns next summer!

Whether you're team glazed, chocolate, or filled, here’s how you can use this delightful day to engage your audience and sprinkle a little fun into their feed.

Why National Donut Day Works for Your Business

It’s Fun and Relatable: Donuts are a crowd-pleaser, and almost everyone has a favorite flavor. Plus, people love food-themed holidays—it’s the perfect way to break up the usual content and inject some personality into your brand.

Drives Engagement: Posts that involve food often get more reactions and shares because they’re easy to engage with. Ask your followers to share their favorite donut, post a selfie with a donut, or tag their favorite local donut shop.

Tie It Back to Your Business: Even if donuts aren’t part of your business, this is a great way to show the personal, fun side of your brand. Whether you’re rewarding yourself for a hard week of work or celebrating with your team, you can still bring it back to your hustle.

How to Celebrate National Donut Day:

• Share Your Favorite Donut: Post a picture of your favorite donut, whether it’s a classic glazed or something extravagant like maple bacon! Ask your followers to share their favorite in the comments or tag a local donut shop they love.

• Donut-Themed Giveaway: Encourage engagement by running a fun giveaway. Ask your audience to comment with their favorite flavor for a chance to win a gift card to a local bakery or a fun product/service from your business.

• Fun Fact Time: Drop the sweet news that there are actually two National Donut Days! (Who doesn’t love knowing random, fun facts?) Invite your followers to celebrate both this November and in June.

• Collab with a Local Bakery: If you're all about supporting local, team up with a nearby bakery! Snap some photos of their delicious donuts and tag them in your post. It’s a win-win for both businesses, and your audience will love seeing the collaboration.

Bonus Donut Day Post Ideas:

Donut Poll: Do your followers prefer their donuts glazed or filled? Chocolate or sprinkles? Ask them to weigh in with a quick “This or That” poll to get the conversation rolling.

Donuts and Coffee Combo: Encourage your followers to share their ideal coffee and donut pairing—who can resist a double dose of yum? ☕🍩

Behind-the-Scenes: If you're treating your team to donuts, snap a few behind-the-scenes photos or stories. It’s a great way to highlight your team and show your business’s fun side.

The great thing about food-themed holidays is that they’re a surefire way to boost engagement. Everyone loves food, and when it comes to donuts, people definitely have their favorites! National Donut Day gives you the chance to share relatable, feel-good content that sparks conversation. It’s fun, light-hearted, and a perfect way to show off your brand’s personality—whether you’re enjoying donuts yourself or giving them away. Plus, it’s an awesome opportunity to connect with local businesses or start a friendly debate over the best donut flavors.

If you found these content ideas helpful, you're going to love the Content Caboodle™️ that comes with the Plandipity Doer's Membership! It’s not just a generic list of prompts—it’s a monthly content planner packed with daily post suggestions, relevant caption starters, and marketing tips designed to inspire your creativity and simplify your social media strategy. Imagine having fresh ideas and actionable tips ready to go every day, helping you market your business with less stress and more consistency. It’s all part of how I help small business owners like you Plan, Create, Do, and Repeat their social media marketing.

Let’s make your content work for you and become a Plandipity Doer today.